LIL ASLETT
SOCIAL STRATEGY & CONTENT CREATION APRIL 2025 - APRIL 2026
Joining Maharishi, the goal was to diversify their content away from purely editorial, and build out the voice of the brand in a more lo-fi, natural format.
MAHASIMBI
Maharishi x Little Simz in-store signing and underground event by MAS ARTS.
I covered film imagery, event planning, video editing and coordinating with Little Simz and her team on the posting strategy.
COMPLIMENTARY CONTENT
Developing a new strategy for content that complements campaign & editorial content, offering more opportunity for storytelling and brand narrative. Maharishi is a brand full of rich references, inspiration and details, all of which were missing from the social strategy and content.
MAHASIMBI - YOTL TOUR
IN-STORE CONTENT
Building a look and feel for regular Maharishi London Store content. We used this content format regularly (weekly) to showcase new pieces, visual merchandising and special projects in the store. This increased intrigue and footfall to the store.
Restructuring the internal Maharishi repair service, an integral pillar of the brand. The service became overwhelmed and stopped delivering on its promise. Introducing a dedicated web page and a tier-based fee system massively reduced exploitation of the service and improved the outcomes.