LIL ASLETT
SOCIAL MEDIA, PARTNERSHIPS & CONTENT MARCH 2023 - MAY 2024
A brand in its very early stages, with its first brick-and-mortar store, I joined MONC to help define its entire online presence and instigate new partnerships. For such a sustainable, small-batch brand, the key was to tell stories surrounding the community and interests of the audience, as we weren't able to rely on fresh product for content.
MONC Repair Cart
Creating content, imagery and videography for MONCs repair cart campaign and organising activations to gather data and insights into how people use and repair their frames.
TINTS
Leading MONC's Tints campaign, involving in-store visuals merchandising, custom tinted frames, store vinyls and covering all image and video content.
MYCELIUM PACKAGING
Coordinating still-life photography and creating video content for MONC's new Mycelium Packaging, created in collaboration with Magical Mushroom Company, supported by workshops with The Caley Bros.
Coordinating partnership, content and activation for the collaboration between high-end matcha cafe HOWMATCHA and MONC. This involved developing a bespoke matcha shade tint, hosting an in-store pop-up and offering free glasses repairs to HM customers.
RE-FRAME
Creating the content for MONC's REframe campaign that repurposed waste frames into final, polished frames. This campaign strongly spoke to MONCs values.
GROW
Photography and videography for MONCs charity partner GROW. Sharing the mission and values of the Charity in MONCs style.
SS25 NEIGHBOURS CAMPAIGN
Creating the concept, coordinating talent, the photographer, the posting plan and shooting BTS content for the SS25 campaign. This campaign used local business owners as the faces of the campaign, strengthening relationships along Chiltern Street.
